In 2015 we launched the world’s first Standard for Sustainable Rice Cultivation, together with a set of Performance Indicators to enable monitoring of progress and impact..


Contribute to Better Rice Production and Nutrition
in South East Asia
Better Rice Initiative Asia aims to foster the cooperation between private and public sector institutions to promote sustainable growth in agricultural production and improved access to nutrition within the food sector in emerging and developing countries. Public and private actors join forces in order to implement comprehensive projects and programs for sustainable business in these countries. The contribution towards food and nutrition security as well as economic development in rural areas is to be measured by increased agricultural productivity and income, improved availability of nutritious food, and food self-sufficiency.
BRIA seeks to improve rice value chains and rice based nutrition in four Southeast Asian (SEA) countries, namely Indonesia, the Philippines, Thailand, and Vietnam. The approach also allows for covering regional cross-border value chains.
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Latest News & Activities
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NOVEMBER 2017
Completing the Better Rice Initiative Asia Project, Promoting Better Rice, Better Life
In 2016, Indonesia stopped importing rice from other countries. One of the driving factors is the BRIA programme aimed at improving the livelihoods of farmers..
Regional Secretariat -
NOVEMBER 2017
Completion of BRIA’s Nutrition Component in Indonesia
Indonesia is one of 17 countries with nutrition problems of concern, placing the country’s nutrition status at the same level as African countries, according to the International Food Policy.
Country: Indonesia -
NOVEMBER 2017
Better Rice Initiative Indonesia
The demand for rice, the most important crop in the country, is estimated to increase by 38% in the next 25 years. Assuming that the planting area, which often amounts to only 0.3 to 0.5 ha per farming household.
Country: Indonesia -
NOVEMBER 2017
Fostering agriculture and rice marketing through improved education and rural advisory services in t
BRIA has endeavoured to contribute to the Philippines’ long term goal of achieving rice selfsufficiency. The project has been implemented with the goal of strengthening the local government.
Country: Philippines -
NOVEMBER 2017
Sustainable Rice Production in Thailand
Working in collaboration with the Rice Department (RD), BRIA selected and trained approximately 10,000 farmers from 200 Community Rice Centres (CRCs) who grow rice in large fields..
Country: Thailand -
NOVEMBER 2017
Rice IPM Training in Viet Nam
The “Rice IPM training” for farmers and retailers was initiated within the context of “Promotion of Integrated Pest Management to Address Plant-hopper Outbreaks in Rice” in the Mekong Delta of Viet Nam.
Country: Vietnam -
NOVEMBER 2017
Sustainable Management of Rice Production Systems through the Introduction of Improved Technologies
BRIA aimed to raise the sustainable production and quality of Vietnamese rice by implementing publicprivate partnership (PPP) models in the three provinces of Hau Giang, Kien Giang and Dong Thap.
Country: Vietnam -
NOVEMBER 2017
BRIA-FARMERS Day cum Harvest Festival
BRIA organised FARMERS Day cum Harvest Festival in the municipalities of Hinunangan, Hinundayan and Silago, Region 8, the Philippines. Funded through the support of the BRIA local subsidy (LS).
Country: Philippines -
NOVEMBER 2017
BRIA-FARMERS in the Service of Local Farmers
The Philippine component of BRIA is better known as the Better Rice Initiative Asia-Fostering Agriculture and Rice Marketing by improved Education and Rural advisory Services (BRIA-FARMERS).
Country: Philippines -
NOVEMBER 2017
BRIA contributes to sustainable rice production in Southeast Asia with the SRP standard
BRIA shared lessons learnt from pilot testing and introducing the SRP Standard at the 2017 Sustainable Rice Conference and Exhibition held by the Sustainable Rice Platform (SRP) from 4-5 October 2017.
Country: Thailand -
NOVEMBER 2017
The More We Cooperate, the Better We Work
A quiz on ‘climate-smart rice cultivation’ was recently held by BRIA in Kien Giang province, Viet Nam. There were more than 100 participants including members of 21 cooperatives.
Country: Vietnam